Five Common Social Media Marketing Mistakes | Search Engine ...

Social media marketing is deceptively complex; while the idea of running a Facebook or Twitter page for your business might sound simple, there are quite a few ways that you can go wrong that could prevent the campaign from ever getting off the ground.

Here are five of the most common social media marketing mistakes that businesses make. Read them over and see if you?re guilty of any of them!

1. ?Not being ?social.? You?d be amazed at how many people forget the ?social? part of social media. The entire point of using social media for your business is to interact with your customers. Therefore, you need to put up posts that encourage engagement from your followers, whether it?s through comments, discussion, ?likes,? retweets, shares, or more. Make your social media pages as much about your customers as they are about you.

2. ?Not being active enough. You can?t expect to get significant results out of your social media marketing campaign if you?re only checking and updating your pages once a week. You should stay involved with your pages on a daily basis, posting new content or commenting on or answering posts or questions from your followers. Frequent updates to your social media pages give you greater visibility and encourage your followers to check your page more often.

3. ?Only thinking about yourself. Don?t just post your own content and wait for people to comment on it. Gather as much feedback from your followers, and listen to it! Their feedback is a wonderful source to learn about how your business is perceived and what you can do to improve your service/product.

4. ?Not having a plan. While social media is a much more flexible and ever-changing form of media than most other types you work with, that doesn?t mean you shouldn?t have a solid plan in place. Create schedules for sharing content or making posts, and have an overall marketing strategy in place to guide the direction of your social media campaign. You can stay flexible, of course, but make sure that your flexibility stays within the parameters of your set campaign.

5. ?Caring more about sales than connections. The biggest rule of social media is that you can?t try too hard to make a sale ? your followers will see through your efforts and tune you out quickly. If you put more of your efforts into creating personal connections, the sales will naturally follow. People want to be treated like people, not cash cows. Respect your customers and make an effort to connect with them, and you won?t be disappointed with the results.

There are many more mistakes that people regularly make while implementing a social media marketing campaign, but these are five of the most common ones. For assistance with your social media marketing and for high-quality web content, contact us at InterKnecht today! We have a track record of excellence in social media strategy.

Source: http://interknecht.com/five-common-social-media-marketing-mistakes/

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